Our Clients

We are proud to work for a diverse selection of businesses, from innovative individuals, to international groups & destinations.

We deliver creative & concise communications which consider local communities & environmental impact.

We can work independently or as one of your team, to identify your story & best engage your target audience & achieve your ambitions.

We combine global experience with local intelligence.

READ ABOUT SOME OF OUR CLIENT PROJECTS BELOW.

CLUTTONS

OUR BRIEF

TO RAISE PROFILE & REPOSITION CLUTTONS IN THE MARKET AS STRATEGIC PROPERTY CONSULTANTS ADDING VALUE ACROSS THE REAL ESTATE LIFECYCLE

Cluttons is one of the oldest property consultancies in the UK. Five years ago the company went through a major restructure and, with new leadership and a revived raison d'etre, the company set about focusing on adding value for clients through collaboration and insight, while focussing on core areas of the business: residential consultancy, infrastructure, investor services, occupier services and public sector work. This was a story that needed to be told externally

We were familiar with Cluttons and had worked with various members of their team in the past, so were thrilled when their head of strategy contacted us for support.

The team were looking for a company with a similar client and collaboration led ethos, along with the expertise and connections to help them tell their story to the market, potential clients and future talent.

We were appointed to put together a comprehensive communications strategy and subsequently become their content and PR partner.

OUR RESULTS

PINPOINTED CHALLENGES & DEFINED DIFFERENTIATORS TO MIRROR BUSINESS PLAN OBJECTIVES, GENERATING COVERAGE WITH A REACH OF OVER 50 MILLION.

We spent our first month getting to know the senior team and led engagement across all disciplines and services. We discussed current challenges and assessed reputation and competition, whilst defining their key differentiators in the marketplace.

Working together as an extension of the marketing team, we put together a communications strategy that aimed to tell a compelling story to the right audiences, focusing on the outcomes and objectives that Cluttons wanted to achieve within its business plan.

Our early efforts generated widespread media coverage across national, business and property press, across a range of topics from sustainability to business rates, retrofitting to planning policy - with the core message of Cluttons adding value at the heart of all coverage.

In just three months, the coverage we achieved reached an audience of over 50 million, with experts prominently quoted across key national newspapers in addition to the core property trades.

The next phase of our relationship continues to home in on focus areas and we recently helped to launch a Connectivity campaign using research from Cluttons & YouGov which has featured across national press and podcasts, and been cited by experts. This campaign is very much still live and we are busy prepping for the next push so watch this space...

ELYSIAN RESIDENCES

OUR BRIEF

TO SUPPORT COMMUNITY ENGAGEMENT & PLANNING CONSENT FOR A NEW TYPE OF LATER LIVING AND PUBLIC CINEMA ON A SITE SURROUNDED BY CYNICISM.

Elysian Residences originally contacted us after receiving some negative media attention following their acquisition of a controversial former cinema site in Tunbridge Wells.

The former ABC cinema site in the heart of Tunbridge Wells has been derelict for over 20 years due to a succession of unsuccessful development attempts. This history has led the community, its businesses and the press to become cynical about its future.

We were brought in to turnaround public opinion and to support planning activity, to secure necessary amendments to make the development of the site viable.

We developed a new messaging playbook, set-up briefings with local stakeholders and secured interviews with chief media reporters for key Elysian representatives. We also helped to coordinate and manage a thorough public consultation event to support the planning submission, ensuring clear consistent messaging across collateral to best inform and engage with the local community.

Our results and relationship saw us subsequently instructed to support the communications and public consultation for another site Elysian had acquired in Berkhamsted. While less contentious, this site was on land that had previously been released from greenbelt and there was a core opposition group to anything other than keeping it green or affordable housing. Elysian therefore needed help to educate this group, as well as all others, about the benefits of their proposed development, which would create 100 new homes with care facilities for people aged over 65.

We created a ‘message bible’, considering all stakeholders - present and future - to build our narrative which responded to their wants and needs, whilst addressing challenges. We also began preparing for a public consultation, however shortly after preliminary council engagement, the pandemic hit and we knew quickly we’d have to run any exhibition and consultation purely online, something Elysian had never done before. 

We project managed the exhibition, from content to accessibility, producing all copy and briefing the producers of our ‘virtual room’ on creative, layout and interactivity of the site. We organised a 24/7 telephone line, an online chat facility, a leaflet drop to those in the area, local press advertising and some online chat sessions with the planning, design and operational teams, which were all publicised for transparency.

The site went live and the exhibition ran for two weeks. There were over 1000 visitors during that period and 14 private messages or conversations from the chat facility. Following the exhibition, which received excellent feedback, we worked across all presentation materials and handouts for the planning committee which ultimately helped secure consent.

Following the successful outcome at Berkhamsted, we continue to work across their different locations, most recently for a new acquisition in Sevenoaks.

OUR RESULTS

OUR INITIAL INSTRUCTION TO INCREASE POSITIVE PROFILE LOCALLY LED TO TWO SUCCESSFUL PLANNING CONSENTS AND A MYRIAD OF NEW PROJECTS ACROSS ELYSIAN’S PORTFOLIO.

Our initial instruction to increase positive profile locally led to two successful planning consents and a myriad of new projects across Elysian’s portfolio including Berkhamsted, Sevenoaks and Loughton.

Within a few weeks of our instruction in Tunbridge Wells, we successfully helped Elysian to develop a positive profile and some excellent relationships with local business groups and influencers.

A successful consultation event led to planning being secured in October 2019, with work pencilled to start in March 2020. Within this period we devised activity to maintain profile, working with a local secondary school to support their skills workshops and securing sponsorship at a local awards ceremony to highlight Elysian’s commitment to the area.

Unfortunately, the pandemic changed plans for Tunbridge Wells and Elysian is no longer involved with the site, but we continue to support the owners as they take the development forward.

In Berkhamsted we were able to mitigate the impact of the pandemic on activity, by putting safety first with the move to host all consultation events online at www.elysianberkhamsted.com.

With targeted communications, we were able to successfully secure attendance and received excellent feedback, which importantly helped to generate a positive planning outcome.

Our continued instruction across additional sites demonstrates the strength of our relationship with Elysian, whilst successful planning consents and media profile highlight the quality of our advice and work.

TURKEY MILL

OUR BRIEF

TO Revitalise the Turkey Mill brand & support the marketing strategy via media & social channels.

The owners at Turkey Mill, a unique heritage business destination in Kent, contacted us in 2018 to help refresh their brand to better reflect their modern office offer and to raise the profile of the park. We have worked for them ever since.

With a number of parties involved in the decision process, we understood the importance of involving everyone from the start.

Following a comprehensive review of the existing materials, we led a number of workshops with all board members to gauge expectations, discover intel & develop a thorough understanding of aspirations to:

• Refresh the Turkey Mill brand & messaging

• Position Turkey Mill as the best Kent business destination with modern offices within a unique heritage location

• Drive awareness in local media to support tenant marketing objectives

• Establish social media platforms

• Better engage current tenants

Repositioning strategy agreed, we began to define new messaging & develop a detailed design concept to best represent their offer, keeping commercial marketing objectives front of mind.

Turkey Mill is an exceptionally unusual location; next to major arterial routes making accessibility easy for tenants and visitors it is steeped in history, surrounded by vast greenery and with a truly invested on-site management team. Modern facilities are available for both new and established businesses, whilst a central café, generous car park and waterside benches ensure friendly interaction and movement around the park.

The idea of this modern office hub being nestled in such a secluded spot with a river running through informed our key position which continues to steer our messaging – Turkey Mill is a business oasis.

The ambition to illustrate this ‘oasis’ informed our brand design. We kept Turkey Mill’s heritage green, but combined it with a modern serif font, new images and relevant pantones. We also went above our brief, creating and launching an emotive video to really bring the brand home.

With positioning, messaging and a refreshed look, we were ready to begin raising profile. We tapped into local media stories about flexible working and the reticence to commute, and used similar messaging in targeted local advertising. We also generated attention for new tenants and created opportunities for manager Dougie to provide local journalists with current business comment.

Tenants, both new and existing, were considered and engaged with throughout. Regular newsletters were put in place to deliver updates, which have become particularly important given the ever changing Covid-19 Government Guidelines.

Finally, social handles were established and we employed a fantastic local photographer to capture new images. Once we’ve properly ‘set the scene’, we plan to showcase the personalities at this brilliant oasis, such as head gardener Richard who has begun sharing tips via a new ‘gardener’s corner’.

OUR RESULTS

A BEAUTIFUL BRAND & IMAGERY, STRONGER DIGITAL CHANNELS & LOCAL MEDIA PRESENCE, AS WELL AS GREATER TENANT ENGAGEMENT OPPORTUNITIES.

Over three years on and our ongoing relationship with the team is stronger than ever.

Turkey Mill now has a new tone of voice, consistent messages and a refreshed brand design across a new website, social platforms, marketing materials & all tenant engagement. We also recently story-boarded, directed and launched a new shareable video which really captures the beauty of this green business destination (scroll down to view).

Despite Covid-19 and the difficult conditions many office providers faced, Turkey Mill continued to welcome new tenants each month and has done since our activity began.

The business oasis and team behind it have also enjoyed more recognition across local media, with owner and manager Dougie Lawson appearing across news pages and business radio shows.

Social media channels are also gaining traction, with a great deal more planned over the next few months, so watch this space.

BEAU PROPERTY

OUR BRIEF

TO SUPPORT THE LAUNCH OF THE NEVILL ROW DEVELOPMENT IN TUNBRIDGE WELLS. TO MANAGE AND SPREAD AWARENESS OF NEVILL ROW ACROSS EXTERNAL COMMUNICATION STREAMS, DRIVING INTEREST FROM THEIR KEY AUDIENCES.

Beau Property approached our team to help support with the launch of their exclusive Nevill Row development in Tunbridge Wells. With an already expansive portfolio in the area, they wished to target local and London audiences for this development.

We worked closely with the team to map and reach key audience targets and selected relevant press for focus across South East, London and national property titles.

An announcement piece and columns were planned to position Beau Property as experts in their field. Particularly, celebrating them as local developers who know their area and their prospective purchaser.

OUR RESULTS

NATIONAL COVERAGE AND A SURGE IN ENQUIRIES FOR THE SHOW HOME LAUNCH, RESULTING IN EARLY PROPERTY RESERVATIONS.

We delivered the strategy for an initial announcement in the press, showcasing Nevill Row, as well as Beau Property and Beau Property Staging. The story was picked up by local and national press, including The Sunday Times within an article entitled Lustworthy Homes on sale in the UK. 

In conversations with our media contacts, we positioned Beau Property as a boutique developer, designing style-led, quality properties which are built to last and with a particular HNW buyer in mind.

Beau Property recorded a surge in enquiries for the show home launch and Ross Davies, Partner at Knight Frank commented: "This piece of PR from Calvermont resulted in 35 buyers registering for the launch event of Nevill Row."

Potential buyers and press were later invited to an intimate launch event at the show home and the properties continue to enjoy strong interest. 5 out of the 8 properties have already now been reserved. 

ROYAL TUNBRIDGE WELLS

OUR BRIEF

TO SUPPORT THE ‘BID’ BY DRIVING PROFILE FOR TUNBRIDGE WELLS TOWN CENTRE, WITH A NEW TOWN BRAND, BUSINESS & WORK CAMPAIGN & SEASONAL COLLATERAL. 

We spent three years devising and delivering profile raising initiatives within the Business Improvement District (BID), to increase footfall and local business success in Royal Tunbridge Wells.

Instructed as part of a competitive pitch process in early 2019, the Bid Committee (comprising the chairman and manager, alongside CEOs and MDs of influential local businesses) selected Calvermont for creativity, strategic ideas and knowledge of the town.

In order to ensure engagement, key to the success of any BID, we hosted a number of workshop sessions with a range of local businesses, and created a survey which went to all businesses. This helped to inform our creative concept, direction and brand messaging.

The RTW brand was born. Our concept was to keep the ‘Royal’ as a key point of difference, but to own it, and blend it with the modern and thriving vibe that Tunbridge Wells wanted to promote.

Following the brand came several campaigns – two Christmas Gift Guides, a website to increase office occupation and seasonal and promotional activity too. All activity was devised and delivered with the objective to drive footfall and spend in Tunbridge Wells, to ultimately support the local businesses within the BID.

Our first Christmas Gift Guide was aimed to drive visitors from surrounding areas with the title ‘The Way to Shop This Christmas’. We liaised with all retailers to coordinate product for inclusion, secured a location to style and direct all photography, oversaw layout and crafted themes and copy. Our finished brochure was printed in full-colour on a thick matte stock and delivered to thousands of people in Sussex, Kent and Essex. 

Due to the pandemic, we moved our second gift guide online, launching it with the title ‘Browse Online, Shop In store’ to support sales within Tunbridge Wells whether the shops were able to remain open or not. Each listing was linked to the relevant retailer’s website to drive SEO, while competitions were used to help to drive interest and sales. We also led media activity for a Christmas lights campaign which helped further profile raising. 

Both campaigns included all press and advertising to support launch and success, as well as some social media and targeted community engagement competitions.

We also created a new BID #TWWorks campaign, supported by the Council and Locate in Kent. This campaign brought together some of the most successful businesses in and around the town, from office landlords and operators, to council leaders and developers to better promote Tunbridge Wells as the best place to work for new businesses, corporates and former commuters.

OUR RESULTS

A NEW TOWN CENTRE BRAND, BUSINESS CAMPAIGN & WEBSITE, TWO CHRISTMAS GIFT GUIDES, ADVERTISING & SOCIAL CAMPAIGNS AND MORE.

The first phase of the new Tunbridge Wells town brand was rolled out successfully across collateral, digital and communications.

The Christmas Gift Guides were both successful despite very different respective circumstances. The digital-only version saw thousands of visitors dwelling on the site and a plethora of great feedback. Features in regional press and a social campaign also increased traffic to the shopping site and external retailers’ websites. A record number of retailers also participated. Check out www.twchristmas.shopping for the end result.

The #TWWorks campaign successfully secured the support of influential businesses including AXA, Logistics UK, Childrensalon, Cripps Pemberton Greenish, Southpaw and Dandara. Alongside a brand new website we also secured national coverage for the town, as well as significant exposure across advertising and social platforms.

The site can be found at www.tunbridgewells.works

GREYMOOR HOMES

OUR BRIEF

TO CRAFT A new NARRATIVE & STORY, SUPPORTED BY A TOOLKIT OF COLLATERAL to better support the sales & investment strategy.

Greymoor Homes create sustainable, quality homes with a difference. We were approached to help build the brand and messaging to lead the delivery of a new website and materials to better convey their offer to both buyers and investors.

Following a positioning workshop, we crafted copy to summarise Greymoor’s key attributes and developed a welcoming tone of voice which we knew would be inviting and accessible for future neighbourhood residents, whilst speaking to the quality of Greymoor’s developments.

With messaging and copy ready, we created a brief for talented local photographer David Hodgkinson to capture lifestyle imagery. We also worked alongside design partner David Barden and development team Studio 44 to create a new website, defining layout and ‘look and feel’ to best represent Greymoor’s attributes and objectives.

Following the successful launch of their new site https://www.greymoor.co.uk/ we turned our attention to the individual developments, writing copy in the new ‘house style’ for a number of residential brochures, assisted in hoarding design development and began advising upon community activity and low-level media and stakeholder outreach for a development launch too. We even penned a lovely local piece with the neighbouring school who were exceptionally supportive and helped to run a competition for their school children to help name one of the new

OUR RESULTS

A CLEAR BRAND VOICE WITH A NEW CORPORATE WEBSITE AND INDIVIDUAL DEVELOPMENT BROCHURES.

Greymoor now has an established brand for both corporate and consumer audiences and a comprehensive communications plan which can be rolled out across each new development.

A concise, yet welcoming tone of voice, well considered content and beautiful imagery has increased appeal and helped to support the teams sales and marketing objectives.

Our strong relationship means we are ready to support whenever required - creating content and strategic communications whenever a development reaches a new milestone, be it in the early planning stage, during the build, or later at launch.

Looking to relocate in the Kent or Sussex countryside? This special developer & their quality new neighbourhoods are definitely worth a look.

DEXTERS

OUR BRIEF

TO launch DEXTERS’ ACQUISITION OF JACKSON STOPS IN LONDON via the media

With an exciting acquisition in a challenging market place, Dexters wanted to tell their story in the crowded Brexit news pages. Working hand-in-hand with the team, we shaped their voice with concise messaging and media mapping, to deliver a proactive PR campaign with some sneaky news hijacking, which resulted in an Evening Standard reveal, as well as much-needed targeted commercial and trade coverage across the industry.

ADAPTING THE STORY TO THE CHANGING NEWS ENVIRONMENT

Dexters had closed a deal to acquire the London and Surrey offices of Jackson-Stops and wanted to be the first to let the public (via the media) know. However, their story had unfortunately suffered a leak on a residential news site, so they needed to quickly regain the front foot - to ensure any further news was told in the right way, with the right messaging.

They were also keen to hit the commercial trade press, with whom they had no relationship and minimal previous coverage and Dexters knew we had the contacts and could assist in this area.

We set-to-work advising on how best to handle internal and external questions which had resulted from the leak. We quickly drafted communications materials and collated comment from key players involved to set their story straight.

We worked closely with the key team to find out more about Dexters’ wider business, which enabled us to develop the news on the acquisition into a wider piece about their unusual successes, bucking the trend of poor performance in a tough market.

Through ongoing engagement with the team and our media contacts, we were able to achieve much greater attention for our bigger picture story. We announced that group turnover had increased by over 1/3 in the last 2 years, that Dexters was helping 70,000 buyers and tenants find homes each month, & that there were new plans in the pipeline.

To provide a personal element, we also talked to the positive social and cultural side of the business, revealing that 90% of Dexters Managers had grown through the company, encouraged by invaluable apprenticeships and qualification schemes.

OUR RESULTS

180 MILLION REACHED THROUGH PRESS COVERAGE & A POSITIVE REPUTATION ACHIEVED

Using our industry knowledge, the current news agenda and an understanding of Dexters’ target audience, we were able to catch the attention of our journalist contacts & online influencers.

The team was delighted to learn their story had reached over 180 million readers through target titles the Evening Standard, Property Week, Estates Gazette, CoStar, PrimeResi and MSN.com, with a combined equivalent advertising value of over £150,000. They enjoyed having a voice on social platforms too, with over 150,000 impressions on Twitter in the first few weeks, as well as calls from business associates and BD targets who had read the positive news.